> In a personal business model, the Key Resource is you: your interests, skills and abilities, personality, and the assets you own or control. O'Reilly 
> "Though early adopters of SVOD (streaming video on demand) services, Millennials surveyed continue to show signs of subscription fatigue and cost-consciousness. At an average of US$54 per month, they spend the most on all their streaming video subscriptions of any generation, but our survey services. This year’s survey shows Millennials are... seeking entertainment options that come with lower costs and higher value propositions."source
The challenge for us is to shed the paywalls in order to profit from software as something other than a personal service. We speak of a 40-year crumbling architecture and then render our visions in the same terms. There are some things we are just not going to do, so lets start culling features right away.
A business model describes the rationale of how an organization creates, delivers, and captures value: